Event-Based Marketing at RBC Financial Group

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In This Podcast

RBC provides personal and commercial banking, wealth management services, insurance, corporate, investment banking, and transaction processing services on a global basis, with more than 70,000 full and part-time employees who serve more than 15 million personal, business, public sector, and institutional clients through offices in Canada, the U.S., and 46 other countries. Hear how RBC Financial Group uses event-based marketing from Teradata for better, more relevant customer communications.

 

About The Presenter

Presenter

Ted Brewer, Vice President of Customer Information Management, RBC Financial Group

 
 

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