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CRM Analyst Reports
Caixa Galicia Understands Customer Profitability
*  Caixa Galicia, one of Spain's largest financial services providers, uses customer profitability analysis to build more-profitable relationships with commercial customers.
Learn More>  Gartner
CRM at Chinatrust Commercial Bank: Winning, One Customer at a Time
*  This Financial Insights report discusses how Taiwan's Chinatrust Commercial Bank (CTCB) has strengthened its CRM capabilities by rolling out best-practice marketing and campaign management, allowing the bank to truly understand individual customer behavior and propensities.
Learn More>  CTCB > PDF
Teradata Extends Offerings in Enterprise Marketing
*  This report by Ventana Research discusses Teradata's Extension into Enterprise Marketing. Summary: Teradata is known for its data warehouse technology and for offerings that address critical business intelligence and enterprise needs. Yet it also has staked out a position in the market for customer management (CM) applications. Through a series of partnerships, including with Infor, as well as internal development, Teradata has been putting together a product portfolio that supports many customer-facing processes and related reporting requirements.
Learn More>  Ventana > PDF
Magic Quadrant for Multichannel Campaign Management, 2008
*  Teradata positioned in Leaders Quadrant in Gartner's Magic Quadrant for Multichannel Campaign Management, 2008.
Learn More>  Gartner > PDF
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