| Don't I Know You? Optimizing Customer Communications |
 | In this white paper, Lisa Loftis from Intelligent Solutions discusses how the best contact optimization strategies enable timely, relevant and significant customer communications. Communications are prioritized, not based on campaign profitability, but rather on the ability to identify and act on the best things to talk to the customer about today.
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| Let's Get Personal - Event Based Marketing |
| | In this white paper, Lisa Loftis from Intelligent Solutions examines how companies across a variety of industries are achieving amazing results when they implement EBM programs in conjunction with a comprehensive data warehouse and the use of best practice processes, analytics and contact optimization capabilities.
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| Event-Based Marketing Metrics |
| | This white paper discusses, in depth, some of the differences between traditional campaign management and EBM, and then speaks directly to the differences in measurement requirements.
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| The Dynamic Customer Relationship Optimization Process |
| | Business success is simple. In fact, it's like a good conversation. It involves interaction, accurate information and attractivie propositions. More specifically, it provides numerous opportunities for timely customer cultivation and personalization. So, call up your customer and ask "Can we talk?" And, then take some time to brush up on the Dynamic Customer Relationship Optimization Process.
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| Using Event-Based Marketing to Improve Customer Relationships |
| | Event based marketing (EBM) delivers new products and services to each of your customers. It requires advanced technology, carefully crafted marketing plans, and features personalized communications. From simple or complex events to sophisticated or real-time events, EBM not only supercharges your customer relationships, but also helps grow your business.
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| Eyes Wide Open |
| | Keep your eyes wide open! Without a doubt, detail is the key to competitive advantage and real ROI for your business. Now, more than ever before, knowing your customer and business data in detail can make you more proactive, more customer-centric, more effective and above all, more profitable.
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