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Women's Secret Drives Loyalty with CRM
*  This article shows how Teradata CRM Solution drove the overwhelmingly successful marketing initiative for Grupo Cortefiel's loyalty program to signing up 4.2 million customers.
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Features -> Special Focus -> Plan, coordinate and perform
*  Organizations are addressing both the human and technical challenges to make their goals for infrastructure standardization.
Learn More-  Teradata Magazine
Viewpoints -> Guest Column -> A journey of four steps
*  It takes four steps to reach a clear line of sight.
Learn More-  Teradata Magazine
Features -> Special Focus -> Get on board
*  Operational business intelligence lets you make the right moves to give your company the competitive edge.
Learn More-  Teradata Magazine
If You're Just Measuring ROI, You're Only Getting It Half Right
*  Martha Rogers, one of the world's leading experts on customer-based business strategies and growing customer value, explains Return on Customer (ROC)—a metric as essential as ROI in understanding how to grow customer—and company—value.
Learn More>  Dr. Martha Rogers, Peppers & Rogers Group
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