Communication Optimization

Experts agree — effective customer communication is the key to CRM success. Now you have the power to create and optimize compelling value propositions for the right customer at just the right moment — and it's as easy as participating in a friendly conversation.

Starting with the foundation of business rules you establish, your leads will be selected, filtered and prioritized. Teradata Communication Optimization then helps you determine and deliver the most effective mix of messages and offers based on priority and the availability of resources to act within a particular period of time.

Teradata Communication Optimization gives you the ability to:

	Manage the number and frequency of messages and offers directed toward each individual over time
	Seamlessly manage and coordinate communications across all channels based on customer preference
	Create highly personalized and relevant communications based on individual behaviors and past purchases
	Prioritize leads and channels based on channel cost and/or capacity