Interaction Management helps you optimize communications with your customers using virtually any channel. Its intelligent connectivity provides these services:

	Facilitates sophisticated personalization of inbound and outbound customer communication.
	Allows marketers to respond to individual customer contacts with appropriate follow-up and capture results for later analysis.
	Simplifies connectivity to both commercial and in-house or custom operational applications—including call centers, web sites or self-service devices.
	Automates the capture of interactions and behaviors from virtually any channel of communication and stores them in the data warehouse for timely response, reporting and analysis.
	Supports very high volume personalized e-mail and web site interaction with industry-leading reporting and analysis capabilities.

Capturing your customers' attention requires communications to be significant, relevant and timed appropriately. Even more important, they must be consistent with your customer strategy, yet flexible enough to react to changes in consumer behavior — even if those changes occur in the middle of a transaction. Teradata Next Best Activity is more than a real-time decisioning engine. It is a solution that makes managing your customers' interactions much more effective by combining a market-leading real-time engine with a foundation that ensures the context for the decision is the right one.

More about Teradata's Next Best Activity Solution

Over the last ten years, the marketing world has taken a dramatic turn — communication strategies and programs need to effectively utilize new and emerging electronic channels of communication in conjunction with more traditional customer contact methodologies. Newer contact channels include targeted e-mails, social networking sites, blogs, SMS, TXT, banner ads and online surveys. The need for channel management and cross-channel coordination has never been greater. Teradata eMarketing provides a foundation for creating, delivering and tracking customer-oriented electronic communications…all within an integrated enterprise-wide, multi-channel communication planning and execution framework. You have the data — now is the time to apply it and engage your customers and prospects in an interactive dialogue across the channel of their choice.

eMarketing Solution for Teradata CRM