Teradata Actionable Analytics tightly integrates analysis, action, evaluation and learning. It provides you with a comprehensive suite of powerful tools to address business users, data analysts and statistical modelers in an integrated environment. These tools enable you to:

	Track and analyze customer buying behavior over time to create sophisticated profiles.
	Define, analyze and target segments by behavior, demographics, location, product/service usage, affinities, market basket, customer rankings, groups of transactions over time—and score results.
	Build virtually any query easily without requiring SQL or pseudo-SQL.
	Analyze and evaluate customer and product groups through a simple-to-use interface so you can immediately include these segments in your campaigns.
	Realize opportunities based on new links discovered between segments of customers, products, stores and specific attributes.
	Measure and report metrics—including profitability—at the account and transaction level.