A targeted opportunity emerges once this bank contrasts and compares key performance indicators with "best in class" performance for the banking industry. Based on the information in the following chart, this bank should be focusing its attention on retention of high value customers.

Look at what a 24% attrition rate means to this bank…

The bank could leverage detailed customer data through analytical CRM (Customer Relationship Management)… the kind of solution offered by Teradata. This would give the bank the opportunity to:

	Utilize effective customer segmentation: Find and emphasize the bank's most valuable customers
	Leverage predictive modeling: Provide insight on who is likely to discontinue the use of the bank's products or services
	Take action: Use a personalized offer designed to retain profitable customers
	Focus: Marshal resources for effective retention and maximum impact

Suppose this bank focuses its retention efforts on its highest value customers. It would be reasonable to say that the projected impact could be a 1.2 percentage point reduction in the overall attrition rate.

Assuming the bank made an investment of $4 million in a Teradata solution to address retention, the following chart answers the question

"What does a 1.2% reduction in customer attrition mean?"

The bank could conservatively expect an immediate increase in its market value of $10.8 million.

This is the type of ROI Clarity the bank can achieve as a result of Teradata's Business Impact Methodology.