Customer Management

"TCRM and Event Based Marketing will help us realize, we hope, as much as five times better response rate, and of course a significantly better return on investment."

Ted Brewer, Vice President of Customer Information Management

Getting to know your customers better will help you quickly resolve critical challenges such as customer value, acquisition, growth and retention while enhancing your ROI.

Now you can enjoy more relevant conversations with your customers that lead to more profitable, satisfying and longer-lasting relationships by harnessing the powerful combination of advanced analytics and marketing communication features in our portfolio of Customer Management Solutions.

Our partnerships with technology and consulting providers deliver additional capabilities such as marketing planning, real-time scoring, strategizing, change management and systems integration.

We Can Help You

Obtain a single view of your business with real-time data to your entire organization with our leading-edge data warehousing solution. Teradata 12.0

Design and execute highly customized campaigns — Teradata Relationship Manager > PDF

Improve the efficiency and productivity of the end-to-end marketing process — Marketing Resource Management > PDF

Automate and manage all customer communications across all channels — Communication Optimization

Increase effectiveness of event-driven marketing — Event-Based Marketing > PDF

Our Customer Management Solutions

	Teradata Relationship Manager
	Teradata Marketing Resource Management
	Teradata eMarketing - PDF
	Teradata Interaction Adviser

Additional Resources

	Take a 360-degree customer view featuring Teradata's Ron Swift - DMNews
	Teradata Event-Based Marketing - PDF
	Teradata Gets Results!
	Magic Quadrant for Multichannel Campaign Management, 2008 - PDF
	The Power of Event-Based Marketing - PDF