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Podcast

Enterprise Data Warehousing: An Entertaining Success

Eyal Mintz, Sr. Dir. of Database Marketing & CRM, Anschutz Entertainment Group
In this podcast, we explore how Anschutz Entertainment Group uses its Teradata Warehouse for improved analytics, customer insight, venue performance and effective cross-selling.
8 minutes | MP3 Podcast
Timeline
00:20 Introduction
00:52 About AEG
01:54 AEG's competition; movie theaters and casinos
02:23 Teradata for consolidations and campaign management
03:28 Using the Teradata Warehouse for richer analytics and improved customer communications
05:21 Ticketing, e-mail and telesales data in the Teradata Warehouse
05:52 AEG has tripled its customer base and quadrupled e-mails with Teradata
06:36 Next up? Teradata Customer Management and MicroStrategy
07:25 Conclusion


Related Features
* Industry - Hospitality & Gaming Services - Teradata
* Anschutz Entertainment Group
* Teradata Relationship Manager - Campaign Management


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