In this on demand web seminar Jack Gustafson, Director of Data Warehousing at DIRECTV, shares best practices employed in transforming a culture of "after the fact reporting" to one of proactively integrating the most relevant and critical data, empowering business analysts to make accurate decisions faster.

GoldenGate Software and DIRECTV's Teradata data warehousing environment now provide the most up-to-date information to business users, which ultimately impacts customer satisfaction levels and loyalty.

Participate and discover:

	The business benefits of providing up-to-the-minute data for business intelligence
	The three main approaches to loading the data warehouse 24 hours a day
	The easiest and fastest way to load real-time data into the data warehouse
	How DIRECTV combines GoldenGate and Teradata technologies to solve operational business challenges

Featured speakers

	Jack Gustafson, Data Warehousing Director, DIRECTV Jack Gustafson is responsible for implementing and maintaining the data modeling, data integration, ETL development and database performance for the enterprise data warehouse. Jack started with DIRECTV in 2003 and has successfully implemented GoldenGate with Teradata to provide the company with the ability to make operational decisions much faster. Jack previously worked at Universal Music as the manager of the data warehouse environment, as well as at Red Brick and Informix as a senior consultant.
	Dan Graham, Active Data Warehouse Program Director, Teradata Corporation With over 35 years in IT, Dan joined Teradata in 1989 as the senior product manager for the DBC/1012 parallel database computer. IBM then lured him to write product plans and launch the RS/6000 SP parallel cluster. He moved into the role of Strategy Executive for Global Business Intelligence Solutions and formed the Teraplex Integration Centers to stress test large data warehouse workloads. Returning to his roots in 2006, Dan currently leads Teradata's Active Data Warehouse Marketing.
	Terry Simonds, Senior Solutions Consultant, GoldenGate Software Terry has over 18 years' experience in IT, ranging from technical programming and systems engineering, to managing IT operations. Prior to joining GoldenGate, Terry spent several years at Tandem Computers as an enterprise architect specializing in clustering architectures and high availability. Terry's role as a senior systems engineer at GoldenGate includes identifying how businesses can leverage transactional data management in a variety of initiatives to significantly improve overall business efficiency.