Marketing Resource Management (MRM)

Plan, orchestrate, automate and measure the impact of your marketing spend with Teradata Marketing Resource Management (MRM). Use this web-based solution in conjunction with Teradata Relationship Manager to seamlessly integrate vital marketing processes:

Track campaign budgets
Manage and distribute digital assets
Coordinate workflow enterprise-wide
Analyze marketing performance
Multiply marketing effectiveness

Teradata MRM brings you tools for turning your marketing department from corporate overhead to a profit center by streamlining processes, improving visibility, promoting collaboration and leveraging best practices.

Teradata Marketing Resource Management Helps You:

Allocate resources more efficiently

Reduce campaign development cycle time

Create stronger brand identity

Develop consistent and accurate communications using a single system of record

Realize cost savings through reuse of assets in a single system of record

Reduce agency fees due to improved monitoring and productivity

Deliver transparent budgeting and automated status tracking

Real-World Success

These results have been reported by Teradata MRM customers:

	Time to market approval cycle reduced from 14 weeks to 2
	Packaging process cycle reduced from 16 weeks to 4
	Headcount and agency fee reductions of $1.3M
	Productivity gain of 25%
	Savings of over $200K per brand year
	Ad costs reduced by 10%
	Brand identity distribution costs reduced $200K annually

Additional Resources

	Teradata Adds Marketing Resource Management to Growing Portfolio of Customer Relationship Analytics and Communications Tools
	Teradata CRM Campaign Performance Reports