Teradata.com -> Podcast -> Serving the Digital Customer: A Media Roundtable Discussion (Part 1)

Rusty Warner, Director of Marketing, Teradata Corporation
John Clarke, Senior Vice President and CIO, Nokia
Stephen Brobst, CTO, Teradata Corporation
Richard Snow, VP and Research Director, Ventana Research
Stephen O'Shea, Executive Vice President, Infinian
Mobile technology allows people to connect to anyone, anywhere, anytime. This engaging two-part media roundtable explores the use of mobile technology as a customer interaction channel and the use of advanced data warehousing systems to manage the complex interactions. This is part one of two.
26 minutes | MP3 Podcast

Topics
	Crucial role of analytics in responding to shift in consumer choices
	New kind of control by digital media
	Teradata's technology as opportunity to understand consumer behavior and gain market share
	New technologies for easier and cheaper communication
	Consumer's choice: personalized marketing
	Challenges, including control of use, preferred channels and customer satisfaction
	Dialogue instead of pushing messages for insight in responses, preferences and trends
	Integration with existing customer data