| Timeline |
| 00:20 |
Introduction |
| 01:29 |
Defining MDM and clearing up the confusion |
| 05:41 |
Talking to the business about MDM; key is to know the business driver |
| 07:17 |
Examples of business benefits MDM delivers to the business |
| 09:33 |
MDM is more than just IT and technology; culture, organizational politics, processes and systems are all factors |
| 12:38 |
Enterprisewide single version of the truth; reconciling data for the business and technology |
