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Transportation Decisions for Profitability

Now you can make better decisions on pricing, promotions and which customers deserve priority service with Teradata Transportation Decisions for Profitability.

Using detailed activity related to shipments as the foundation, this powerful new analytic tool lets you view crucial customer value from all aspects of your business — lane balance, pickup density, delivery density, complexity of handling and more.

Together with our industry-leading Enterprise Data Warehouse technology, our award-winning profitability application Teradata Value Analyzer, Teradata Transportation Decisions for Profitability, helps you create a transportation and logistics relational database and gives you the power to store detail-level revenue, cost, customer behavior and service partner attributes and perform complex analysis across all components of your business.

Segment and analyze customers by industry, commodity, geography and service requirements. You can also study complete views of customer hierarchies from the corporate parent level down to the transportation of an individual piece for one division's facility.

We Can Help You
  • Segment customers by profitability as opposed to revenue or volume
  • Increase profits by determining contracts, concessions and rates with customers
  • Attract and retain high-margin customers with specially designed campaigns
  • Increase revenue with minimal capacity increase
  • Increase overall margins significantly by changing overall customer mix
Additional Resources
* Enabling Value-Based Decisions Through Shipment-Level Profitability Analysis
* Teradata Transportation and Logistics Logical Data Model
* A Holistic View of Profitability


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The merger of Burlington Northern and Santa Fe Corp prompts integration of two separate data warehouses to give users a single source of information.

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