It was three years since the original data mart consolidation pilot program was initiated at GST. The results of the pilot study originally proposed exceeded even the most optimistic forecast. The documented ROI prompted GST to consolidate the remaining 45 data marts into an enterprise data warehouse (EDW). The now complete EDW had a documented return on investment of 65% and had saved GST $27 million in just one year. GST was eager to learn how it might further leverage the $32 million infrastructure investment to help grow top-line revenue.

Learn how your new enterprise data warehouse combined with analytical CRM solutions could significantly contribute to your top-line growth from this case study.