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Podcast

Norfolk Southern Uses ADW for Superior Customer Satisfaction and ROI

Linda Richardson, DBA, Norfolk Southern
Norfolk Southern uses their ADW for marketing, locomotive management, car sales tracking, and crew management. The end result? Millions of dollars saved and increased customer satisfaction.
13 minutes | MP3 Podcast
Timeline
00:23 Introduction
01:01 From traditional decision support to active data warehousing
02:06 Locomotive management uses near real-time data
03:13 In the past, getting customer information was arduous
04:10 Customers now come in through web site for rail car data
05:38 Customer data available 24/7; over 4,500 reports daily
06:20 Business value
06:55 Customers use active data off Teradata Warehouse to schedule personnel reducing costs
08:37 Loading data
09:15 Applications include marketing, locomotive management, car sales tracking and crew management
10:16 Active warehouse provides increased customer satisfaction, reduced costs and millions in savings
12:38 Conclusion


Related Features
* Transportation
* Norfolk Southern
* Active Data Warehousing


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