Grupo Cortefiel, the parent company of the Women's Secret brand, began using Teradata solutions in 2004. As the use of the Teradata Data Warehouse progressed, the company integrated data from different marketing channels to better understand and manage customer transaction behavior.

By the time Women's Secret was ready to implement its loyalty solution in early 2007, Teradata's CRM solution was managing the rest of Grupo Cortefiel's brand loyalty clubs. As a result, the implementation of Club WOW went smoothly and now allows the brand to launch timely, individualized promotions based on sophisticated CRM customer event triggers.

Not only does Teradata allow the company to have an accurate customer profile, but it also provides management with information on purchasing patterns and average purchase prices. Without question, this Teradata solution is producing measurable results for all Grupo Cortefiel brands.