New York —
Teradata Corporation (NYSE:TDC), the global leader in
enterprise data warehousing, announced today that its next-generation, multichannel software application for marketing automation,
Teradata Relationship Manager Version 6 (RMV6), newly available in December, is getting exceptional reviews entering 2008. Early demand is being driven by positive evaluations from beta customers such as Meredith Corporation, one of the world's leading media and marketing companies.
"Teradata Relationship Manager V6 enables us to be more creative in automating communications to dynamically monitor customer response across multiple channels, providing better and more consistent messages to our customers," said Craig Gard, manager of applications and development for
Meredith Corporation. "With V6 we can build, execute and evaluate cross-channel campaigns much faster, giving us back more data warehouse processing power and additional return on our investment." Craig Gard is an active member and former chairperson of Teradata's Analytical Applications Product Advisory Council, which provides input on new features and required capabilities that shape the future functionality of Teradata analytical software products.
The new Teradata RMV6 software adds dramatic flexibility and simplicity for users while integrating analytical and operational
customer management, leveraging
active enterprise intelligence from the Teradata Warehouse with the latest Java-based software. In marketing practice, Teradata's unique approach to multi-step customer dialogs has been found to achieve much higher response rates and more profitable returns than conventional marketing approaches.
The new marketing software portfolio injects active
enterprise intelligence into multiple-step customer conversations across multiple sales and service channels, such as the web, store, ATM and call center. With an intuitive user interface, new architecture and significant new capabilities, it helps marketers plan, prioritize, coordinate and evaluate threads of individual customer dialog.
To bring more precision to a marketer's selection of prospective customers for a given message, Teradata Relationship Manager Version 6 also provides a range of selection options, including a unique point-and-click customer segmentation interface, in which marketing messages can be efficiently matched to the most relevant customers at a fingertip-fast pace. Other innovations include enhancements for reusability, which dramatically improve collaboration and productivity by enabling the sharing of best practices and marketing policies.
Teradata RMV6 also simplifies management for complex environments so users can quickly create and develop communications on the fly. Its new Java-based architecture will easily fit into existing corporate IT environments, leverage existing resources, and further simplify administration and maintenance.
"RMV6 has performed extremely well at our test and customer sites and there is a lot of excitement around this," said Sam Gragg, vice president, Teradata Customer Management Solutions Marketing. "Users are applauding the new user interface and high-speed performance of the application due to its enhanced integration with the Teradata warehouse architecture. Companies that select RMV6 will be those that are in a healthy business growth mode with experienced marketers who are capable of orchestrating large, complex campaigns that create relevant, personalized conversations across many channels."
Teradata Relationship Manager Version 6 brings significant new capabilities to Teradata's existing and prospective customers, enhancing their marketing capabilities by:
- Applying insight derived from enterprise-class customer intelligence in real time
- Dramatically reducing the cycle time to create marketing campaigns with well-integrated tools that increase productivity and return on each customer contact
- Enhancing collaboration and sharing among marketers to increase productivity and leverage best marketing practices
- Providing more and better ways to select customers for communications
- Providing unique multistep dialog capabilities
- Automatically identifying and prioritizing the most relevant communications for individual customers
Teradata Relationship Manager Version 6 represents more than 10 years of evolution in data warehouse-driven customer management. The new RMV6 helps marketers "create smarter customer conversations faster," Gragg said.
About Teradata
Teradata Corporation (NYSE: TDC) is the world's largest company focused on raising intelligence through data warehousing and enterprise analytics. Teradata is in more than 60 countries and on the web at
www.teradata.com.
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Teradata is a trademark or registered trademark of Teradata Corporation in the United States and other countries.
