Representative from Teradata; and Jalal Ali, Verizon Director of Enterprise Data Warehouse; with Richard Zbylut, TDWI General Manager.
Verizon Communications Inc. delivers communication innovations to mass market, business, government, and wholesale customers. Verizon Wireless serves 59 million customers nationwide; Verizon Business operates one of the most expansive wholly owned global IP networks; and Verizon Telecom deploys the nation’s most advanced fiber-optic network.
In 2003, Verizon developed Performance Assurance Reporting Suite (PARS), a relational online analytical processing (ROLAP) application that serves as a scalable common point of access and operates on top of the company’s active enterprise data warehouse environment from Teradata in the same high-speed server.
PARS has changed the way Verizon does business. With PARS, Verizon now has a single 360-degree view of the customer across all acquired brands and regions, and it operates with a single, common version of the truth for reporting and analysis.
Verizon Communications Inc. was formed in 2000 with the merger of Bell Atlantic Corp. and GTE Corp., and the company continued to grow through acquisitions. Verizon had difficulty unifying the diverse markets and product lines of the former companies and reconciling data across markets and regions. Verizon recognized the need for universal access to a central data repository to expedite data queries and provide valuable customer insight.
Verizon’s initiative began with an Active Enterprise Data Warehouse (aEDW), which served to aggregate metrics across hierarchies. Verizon sought insight through customer and product data to successfully promote its offerings.
PARS is an example of an application designed specifically to fit the needs of its users. It has proved its worth to both Verizon employees and executives. Metrics generated from PARS are now accepted across the organization, and the application has become the official source for internal and external metrics.
PARS is a unique application, designed by Verizon and tailored to fit the needs of its users. Developed in-house, PARS combines data on individual customers from several billing systems as well as data sources on demographics, operations, and competitive gains and losses.
By building its own application, Verizon has saved approximately $2 million in resources and $1 million in licensing fees and maintenance over a four-year period, and also reduced preparation time by 90 percent.
Return to complete list of TDWI Best Practices Awards 2007 Winners
DataFlux provides the only single data quality and data integration platform that can analyze, improve and control critical data – and help organizations deliver trusted information to support business decisions.
