According to SearchCRM.com, two of the top 10 CRM buzzwords reflecting key market trends for 2007 are predictive analytics and customer valuation. Predictive analytics uses data analysis and mining techniques to predict future behaviors and trends. Central to this concept is the ability to determine the variables that will reliably predict future customer behavior and indicate imminent action. Along the same lines, customer valuation is the scoring of customers based on past purchase recency, frequency and expenditure (monetary), as well as on future potential in order to narrow the field of campaign recipients to those most likely to purchase again.

Learn how EBM and CRM go hand in hand. Companies across a variety of industries are achieving amazing results when they implement EBM programs in conjunction with a comprehensive data warehouse and the use of best practice processes, analytics and contact optimization capabilities. The opportunity is there for many more such successes as more and more businesses adopt this customer-driven approach to building and maintaining customer relationships.