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Resources > Podcasts > Vodafone D2 Uses the Power of a Teradata Warehouse to Manage Growth


Podcast

Vodafone D2 Uses the Power of a Teradata Warehouse to Manage Growth

Dr. Manfred Fechner, Manager of Capability Services for BI, EDS
Vodafone D2 has one of the biggest systems in the world. Teradata, together with KXEN — a visionary in predictive analytics — provides Vodafone with an analytic environment that enables rapid analytics. Their Teradata Warehouse is robust and gives users the ability to answer questions using a powerful analytic database. Listen to how this mobile communications powerhouse has reduced the cost of analytics and automated key tasks to better leverage business intelligence for campaigns. They now make better, faster and smarter decisions.
10 minutes | MP3 Podcast
Timeline
00:26 Introduction
00:50 The Vodafone and EDS relationship
02:32 Over two thousand users and knowledge workers use the Teradata Warehouse
03:46 Teradata and SQL provide actionable information to users
05:10 Data governance at Vodafone D2
05:56 Data mining project called Damascus
07:07 Teradata Warehouse and Teradata Professional Services provide more efficient campaigns
08:15 The linear capability of Teradata helps Vodafone D2 manage growth
08:42 Conclusion


Related Features
* Predictive Intelligence Driven by Data Mining
* Professional Services
* Enterprise Data Warehouse


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