| Timeline |
| 00:25 |
Introduction |
| 00:58 |
The telecom market today is about
retention and development |
| 01:30 |
Migrating from Redbrick to a Teradata
Warehouse |
| 03:05 |
Implementation success including
models and segmentation |
| 03:44 |
KXEN for rapid modeling |
| 04:21 |
The Teradata Warehouse is used
company-wide |
| 05:10 |
The automation of marketing campaigns |
| 05:45 |
Benefits include more value from
analysts, and more effective, relative
campaigns |
| 06:37 |
Teradata Warehouse provides better,
faster information in the hands of
decision makers |
| 08:03 |
Prioritizing and optimizing contact data
for increased customer satisfaction and
churn reduction |
| 08:49 |
Conclusion |
