Mark Shainman, Program Director of Master Data Management for Teradata
Mark explains what master data is. He also describes Teradata's Master Data Management Solution and how it enables companies to manage master data in a more holistic fashion versus having to hard-code it into an ETL process. According to Mark the "overall value of MDM is not a technical value, the overall value is a business value." Also in this discussion Mark touches on the importance of data governance.
9 minutes | MP3 Podcast