When customer data is distributed across a range of systems, applications and other data sources, customer relationship management becomes more difficult; cross-sell, up-sell and marketing campaigns become less effective; customer satisfaction and loyalty decrease; retention efforts are hampered; and customer profitability plummets.

Customer data integration (CDI) is one way to address these business challenges. CDI should be addressed within an overall master data management (MDM) strategy. Teradata MDM, along with its CDI Reference Solution Accelerator, is a complete platform that effectively and economically resolves issues related to CDI. Pre-built work flows, data model and user interfaces within the CDI solution allow customers to manage their customer master data, allowing them to match and de-dupe customer records, interactively merge records, add and enrich customer records as well as specify approval processes for those records. The Teradata MDM publishing services framework within the CDI solution then allows for the distribution of the clean and accurate customer data to any consuming operational and analytical system.