As part of Teradata Relationship Manager, our industry-leading customer management solution Active Analytics enables business users to uncover opportunities, make better decisions, create compelling value propositions and, so therefore, better manage customers for increased profitability. Because they are designed for business users, there is no waiting on outside statisticians or third-party analytics groups, greatly accelerating time to implement.

The module draws on in-depth, historical data in the Teradata system and uses simple, point-and-click access to enable sophisticated analyses of customer behavior, activities and value. The resulting target lists are integrated with and directly actionable using other modules within Teradata Relationship Manager.

In short, Active Analytics combines ease-of-use with deep and sophisticated insights into your customers displayed in an easy to read graphic format. Because it is so accessible to business users, it is the perfect first step in creating significant, relevant and timely communications. In addition, it provides business users with the ability to quickly analyze customer trends, as well as the effectiveness of individual promotions.