Two years ago, Hallmark was operating two Teradata environments: one environment has been in place since 1991 and was primarily used for its enterprise data warehouse, and the other environment was added in 2001 for customer relationship management (CRM).

Hallmark made the decision to consolidate the two systems into an enterprise data warehouse. Merging the two systems would help achieve the benefits of "single system of record" where data are stored once and used by many employees across Hallmark to make better business decisions. The emphasis of the consolidation project was to unify the Teradata environments in a speedy manner, putting performance considerations on the back burner. The integration teams knew that eventually performance issues needed to be addressed — they just didn't realize how quickly challenges would occur.

Learn how Teradata Professional Services answered Hallmark's call for assistance and made Hallmark confident that their environment will continue to perform well and that IT personnel will accurately predict resource needs in time to take appropriate actions.