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Podcast

Active Data Warehousing and CRM at Overstock.com

Sam Peterson, Vice President and CTO, Overstock.com
"One of the insights into the business has been just analyzing our pricing data. And one of the biggest things Teradata's allowed us to do is really take a much more analytical approach at how we are pricing our products," says Sam Peterson, vice president and CTO of Overstock.com. Listen to this podcast to learn more about how Overstock uses its system not only for product pricing, but for an e-mail marketing strategy that gave them a 50% lift in revenue.
10 minutes | MP3 Podcast
Timeline
00:25 Introduction
01:08 The business issues that drive Overstock.com
01:48 Growing data volumes
02:14 Why Teradata
02:44 The advantage of Linux
03:24 Having the capacity and performance is empowering
04:20 Teradata CRM powers marketing and shows a 50% revenue lift
05:15 Active data warehousing
05:48 Adding more data and analyzing real time
06:18 Insights into pricing data and e-mail personalization
08:26 Having good data and knowing your customers is key
08:47 Conclusion
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Related Features
* Overstock.com Takes Holistic View of Enterprise Top of the Net
* Teradata Delivers Linux for Enterprise-Class Data Warehouses
* Active Enterprise Intelligence
* Customer Management



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