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Podcast

Using an Enterprise Data Warehouse to Manufacture Success at Freescale

Bobby Ghoshal, Enterprise Business Intelligence & IT Manager, Freescale Semiconductor
"The semiconductor industry is very competitive and cyclical. This industry is noted for its innovation and rapid change, and perhaps no other industry has such a pressing need to make continuous changes to just stay ahead of its rivals," says Bobby Ghoshal, IT Manager at Freescale Semiconductor. Listen to this podcast about how one of the largest semiconductor companies uses their enterprise data warehouse to meet the inherent challenges of a competitive industry.
12 minutes | MP3 Podcast
Timeline
00:24 Introduction
01:07 Business and technical issues affect product lifecycles
02:17 The impact of a spin-off on IT
03:10 The move to an enterprise data warehouse from Teradata
05:22 The technical limitations of the old data warehouse
05:59 Freescale's decision to select a Teradata Warehouse
07:58 Active data warehousing at Freescale
08:37 The SAP initiative
09:51 Achieving goals and shedding new light on data
10:52 Conclusion
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Related Features
* Active Data Warehousing
* Enterprise Data Warehouse



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