Bank Leumi

Bank Leumi, one of Israel's top financial institutions in terms of trade volume, is achieving dramatic improvements by combining the power of its Teradata Data Warehouse with Teradata Customer Relationship Management (CRM) and Event Based Marketing (EBM). Teradata's event-based solution library now contains more than 1,000 defined customer events that are data warehouse-driven and used by industry leaders around the world.

"Communicating to millions of individual customers through a variety of channels is complex and challenging," said Itzhak Malach, First Executive and head of operations for information systems and administration at Bank Leumi. "Bank Leumi is using its Teradata Data Warehouse-driven CRM tools to create relevant dialogues with customers across channels and serve them wherever they are. As a result, we have seen constant improvement in our customer management program performance."