Teradata's Enterprise Offer Management (EOM) Solution marries your insightful analytic communications with operational delivery to put personalized, relevant offers and messages into each individual customer's hands — via coupons, email, transaction receipts, in-store kiosks, your website or even sent to their own cell phones via SMS. This provides a cost-effective alternative to generic signage and mass marketed promotions while presenting your customers with optimized (and appropriately limited) offers tailored to their needs and desires based on their personal history and purchase data.

Industry leaders who have already begun deploying Enterprise Offer Management are showing measurable increases in store visits, significant increases in average market basket size, and response and conversion rates of higher than 20%. Specific examples include:

	Response rates of over 60%, with average redemption rates around 20%
	Incremental, top-line revenue in excess of $100,000 weekly
	Additional individual basket revenue amounting to 50% of total for individual response customers
	Insight into specific promotional details — for example, 10% discount coupons were more profitable than 20% discount coupons

Enterprise Offer Management provides a comprehensive, closed-loop solution for delivering highly targeted offers to individual customers — without your competitors being made aware of these unique promotions — following these six steps:

1. Using a wealth of Teradata analytics tools, your marketers identify a high propensity target segment for each offer or offer type.
2. Within that broader segment, specific offer eligibility rules are determined, prioritization rules and resource allocations are determined (such as propensity scores, purchase cycle or total funding amounts), which limits the scope of the offer.
3. Then, an automatically generated process begins to literally match available offers to the best set of customers, creating a highly relevant and tailored mix of offers for each unique individual.
4. The operational delivery system, such as Copient Logix, defines the offer creative (content and graphic design) and then applies eligibility rules.
5. Channel output is finalized so that offers are delivered through the most appropriate channels.
6. After receiving the offers from one or more channels, customer response and redemption is captured and fed back into the Teradata Warehouse corporate memory for analysis, so learning can be applied to further improve future offers.

Teradata customers who have implemented Enterprise Offer Management claim these four advantages over other solutions:

	Teradata provides a highly integrated system that centrally records and manages all of their campaign and promotional efforts.
	Teradata easily integrates with existing retail point of sale systems.
	Teradata can easily accommodate 13 months of detailed customer transaction history — the typical historical context required by grocery retailers — and even more for those in other retail segments.
	The Teradata solution supports Active Enterprise Intelligence with the ability to push valuable information to front-line decision makers through a continuously updated central warehouse. For these retailers, that means continuous offer optimization based on near real-time transaction and promotion information.

Contact your Teradata Account Representative to find out more about how Enterprise Offer Management can help you provide unique, differentiated value to your customers.

Contact your Teradata Account Representative today, or contact us to find out more.

Teradata offers a Comprehensive Services Portfolio to help you leverage the power of your Enterprise Data Warehouse and maximize your ROI. Count on our Services Teams to deliver a unique combination of data warehousing, business intelligence, CRM experience, deep industry knowledge and a proven track record of providing workable solutions to a wide range of companies and industries worldwide. From creating a customized solution to unparalleled assistance and support, Teradata can help you compete in the global marketplace.