Customer-Driven Marketing allows you to recognize and even anticipate simple or complex changes in an individual customer's behavior and activity, plus it provides you with opportunities to contact that customer in a timely manner with a relevant sales or service message.

Teradata's sophisticated Event Based Marketing (EBM) help companies enable timely communications tailored specifically to high-value customers. Top companies from around the world, representing industries from finance, insurance, telecommunications, retail and travel have experienced immediate results with EBM. Some of those success rates include:

1) Response rates of 60% or more on limited, highly targeted communications
2) Advertising and mass marketing expense reduction of 75% over five years
3) Lead generations that prove to be five times more profitable
4) Churn reduced by more than 30% among high-value customers
5) Customer defection reduced by as much as 10 points
6) 98% customer satisfaction ratings

Teradata EBM solutions change the ending to those all too common stories. You'll use timely and reliable data analysis to anticipate customer needs and increase company profitability.

For more information, download the PDF.