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Warner Home Video
Warner Home Video leads the industry in sales volume of DVDs.
In the fiercely competitive DVD industry, 40-45% of retail sales are generated during the first week of a DVD release, so companies get only one shot at forecasting product demand correctly. Accurate demand forecasting is crucial to Warner Home Video's success, which is why the company relies on a Teradata Warehouse solution to consolidate data and provide an enterprise view to the sales and marketing team. In addition, unit sales from retailers are loaded daily so data is never more than 24 hours old. Projections are returned in just over an hour, and the Warner team has increased its forecasting accuracy within 5% of actual sales.
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Additional Resources |
| Taking the Sting Out of Forecasting |
See how Warner Home Video uses powerful business intelligence tools to build the precise forecasts that have helped them become the leader in this volatile sector.
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Baseline: The Know-It-All in the Server Room |
Baseline
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Baseline's Hands-on Community focuses on Warner Home Video's need to increase its sales forecasting. With inaccuracies of nearly 40%, Warner decreased its error rate to 5% by deploying a Teradata Warehouse. This article details the challenges the Warner team faced, Teradata's solutions, and the team's outstanding results - just in time for the release of three Harry Potter DVDs. The article also mentions systems at Cingular, Quicken Loans, Denver Public Schools, and Carlson Hotels.
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