The Bank of East Asia

Established in 1918, The Bank of East Asia Ltd. (BEA) is the largest independent local bank in Hong Kong with total assets in excess of HK$182 billion.

BEA decided to implement the first phase of its Teradata Warehouse solution to include Teradata Customer Relationship Management with Behaviour Explorer, Product View and Relationship Optimizer to analyze the characteristics of its product portfolio, channel usage and customer demographics.

Teradata Professional Services also customized Teradata Financial Services Logical Data Model to BEA's specific business requirements. The second phase of BEA's Teradata implementation will include Teradata Value Analyzer. "The second phase of the project will allow us to analyze customer value, so that we may formulate better strategies on customer retention and direct marketing," explains Dr. David K.P. Li, BEA's Chairman and Chief Executive.