TDC Switzerland

TDC Switzerland offers integrated solutions to residential and business customers and seeks to put the human touch back into telecommunications.

The Swiss telecom market in which TDC Switzerland competes is a sophisticated one, requiring disciplined marketing. Before Teradata, TDC Switzerland required 12 to 16 weeks to customize and manually generate marketing campaigns. After integrating Teradata Customer Relationship Management (CRM) solution, TDC Switzerland experienced the benefits of improved customer data, more accurate segmentation and better campaign management. Now TDC Switzerland has an organization-wide CRM vision that has led to a 14% increase in cross-selling and up-selling take rates and a 70% increase in take rates among business customers, with churn decreasing by 30% to 80% in some cases.