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ONE GmbH
As the third-largest mobile communications service provider in Austria's nearly saturated wireless market, ONE GmbH needed to focus on strategies to differentiate its service offerings, especially for the high-value, frequent caller segment.
ONE GmbH turned to Teradata Customer Relationship Management (CRM) for coordinating targeted, up-sell and cross-sell offers to their customers across multiple channels, including their web portal and call center. Teradata offered flexibility and scalability that gave ONE GmbH a consolidated, enterprise-wide view of customers and the ability to integrate data from different sources. The company can now segment customers based on their loyalty and value, automate marketing campaigns based on customer data, and develop personalized offers to specific customers using insight from web analytics. Now ONE GmbH can build marketing campaigns based on a 360-degree view of customers.
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| ONE GmbH |
As the third-largest mobile communications service provider in Austria's nearly saturated wireless market, ONE GmbH needed to focus on strategies to differentiate its service offerings, especially for the high-value, frequent caller segment. Teradata offered flexibility and scalability to give ONE a consolidated, enterprise-wide view of customers. Now, ONE is in a powerful position to grow revenue and profit through more effective interactions with its most valuable customers.
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