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Norfolk Southern
Norfolk Southern is one of the United States' largest railroads with some 21,800 miles of track. To achieve a breakthrough in the level of information provided to customers, Norfolk Southern made the transition from a traditional data warehouse to a Teradata Active Data Warehouse where data is updated in near real time. The move, assisted by Teradata's TPump, which trickle-feeds hourly data updates, allows Norfolk Southern to offer customers 24x7 online access to their rail accounts.
Since implementing the Teradata Active Data Warehouse, more than 1,500 Norfolk Southern customers regularly access their shipping information through the data warehouse. Calls to the railroad's customer service center are down 35% over the past year. Another 1,000 Norfolk Southern employees query the data warehouse regularly for data to make better-informed decisions.
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Additional Resources |
Teradata.com -> Podcast -> Linda Richardson |
Linda Richardson
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Norfolk Southern uses their ADW for marketing, locomotive management, car sales tracking, and crew management. The end result? Millions of dollars saved and increased customer satisfaction.
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