National Australia Bank

National Australia Bank Ltd. (NAB) is Australia's largest financial service institution, providing a comprehensive range of financial products and services to consumers, businesses, community organizations and governments in more than 15 countries.

NAB spent more than 10 years developing and deploying its Teradata Warehouse-based Customer Relationship Management (CRM) program, and this persistence paid off in the form of improving high net-worth customer retention by 98%, increasing sales of wealth management products by 40%, and earning a position as Australia's market leader in customer satisfaction (88% of NAB customers would recommend the bank to friends and family).

"The NAB system is a flagship international example of how forward-thinking businesses can employ analytics and clever CRM to deliver a competitive edge," said Julian Beavis, Teradata's Vice President for Australia and New Zealand.