Migros Turk

Migros Turk is the market leader in the Turkish food retail, with 450 stores operating in 36 cities in and outside the country and processing 150 million sales transactions annually.

Turning to Teradata, Migros had several business requirements, first and foremost of which were performance, speed and data availability. Migros also needed a system that could support deep data analysis to help the company increase store revenues and profits and to enhance customer satisfaction to give it a competitive edge. Migros now has an enterprise view of its operations, powered by its Teradata Warehouse, which holds five years of sales data history and three years transaction data history. Migros can also now support standard and ad-hoc queries when a business need or user demand occurs.