Our Customers > Customers A-Z > Matsuzakaya
Matsuzakaya
A leading name in fashion since 1611, Matsuzakaya Co., Ltd. of Japan operates 10 department-store branches across the country and a store in Paris.
Matsuzakaya implemented a Teradata Warehouse solution to consolidate key Customer Relationship Management data. For the first time, top management gained an accurate view of the company's performance at the enterprise, store and department level. Floor managers in charge of sales promotions and inventory use this business intelligence to create more effective floor layouts. The Teradata Data Warehouse has also enabled Matsuzakaya to begin more aggressive one-to-one marketing, with in some cases even birthday gifts for high-value customers.
"By implementing the data warehouse, the IT department has built an enhanced relationship with the business's frontline," says Masayoshi Sano, Manager — System Development, Information Development Division, Matsuzakaya.
 |
Additional Resources |
Teradata Magazine | Retail: Matsuzakaya: Building VIP relationships |
by Yoshihiko Izumoto
|
[3Q 2003] A leading name in fashion since 1611, Matsuzakaya Co., Ltd. has earned its reputation as one of Japan’s finest retailers. Headquartered in Nagoya, the company has 10 department-store branches across the country, and it has a store in Paris—one of the world’s fashion hotspots.
|
|
|
|
|
Contact Us
|
| Request more customer information, get answers to questions or have a Teradata representative contact you. |
 |
