JC Penney

JC Penney is one of America's largest department store, drugstore, catalog and e-commerce retailers. JC Penney selected Teradata Demand Chain Management (DCM) to further improve store-level forecasting and replenishment. DCM offers the retailer tangible results through highly accurate regular and promotional forecasts.

By building forecasts on factors such as SKU ranking, seasonal profiling, average weekly rate of sale and event management, JC Penney was able to better forecast demand and manage product inventory levels — thanks to the in-depth analysis tools provided by Teradata Demand Chain Management. Teradata DCM also enables more collaborative relationships with vendors and suppliers, while it focuses on consumer demand and creates a new flow of store- and SKU-level information back through the supply chain, enabling retailers to truly buy only what they will sell.