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ICICI Bank
ICICI Bank is India's largest private bank, with more than 10 million customers, 364 branches, 46 extension counters, a network of 1,050 ATMs, multiple call centers and well-developed Internet banking.
ICICI considered various data warehousing and Customer Relationship Management (CRM) solutions. Based on worldwide industry experience, Teradata emerged as the foremost solution. The project began with implementation of a Teradata Warehouse for the foundational first phase and Teradata Campaign Management solution for the second phase. According to Anup Bagchi, ICICI's Deputy General Manager, "Teradata was chosen because of its proven leadership in the data warehousing space and more so due to the successes in the financial services vertical." Teradata shared globally accepted templates to help in analysis and evaluation, and brought in consultants with several years of experience in global markets to guide the project.
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Additional Resources |
Teradata Magazine | Case Study: Customer data yields dividends at ICICI |
by Tim Walters
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[1Q 2003] Customer focus. Cross-selling. One-to-one marketing. Are these just customer relationship management buzzwords? Not to ICICI Bank, India's largest private bank. ICICI's management truly believes in customer focus, in seeing each customer's complete financial picture. It also is determined to stay ahead of the competition by integrating and analyzing customer data using the latest in data warehousing technology.
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