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Coca-Cola
The Coca-Cola Company is the world's leading manufacturer, marketer, and distributor of nonalcoholic beverage concentrates and syrups, employing 34,000 people in nearly 200 different countries and selling 230 brands through 16 million retail outlets.
Before switching to its Enterprise Data Warehouse (EDW) from Teradata, Coca-Cola had nearly all of its vital business data trapped at its Atlanta headquarters. End users and decision-makers had to search for information in the data silos of multiple systems, making timely decision-making more than a challenge: Often it took nearly a month to capture the needed information.
Once Coca-Cola's new Teradata EDW was implemented, information became available enterprise-wide through a customized Web-based front end. Decision-makers across the world are able to obtain data at any time for their respective local market areas and evaluate it on a global, regional and local basis.
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Additional Resources |
AMR Research Note "Tales from DDSN Leaders: Structure Follows Strategy" |
AMR Research
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Executives from top companies, including Teradata customer, Keith Henry of Coca-Cola Bottling, discuss with AMR Research the state and organizational issues involved in becoming more demand driven. Teradata expands its Logical Data Model for Financial Management. According to John Hagerty, Senior Analyst, AMR Research "Teradata has put the required additional data components in place to be considered a serious participant in the financial reporting market."
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The DDSN Roadmap for Downstream Data |
AMR Research
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The goal of a Demand-Driven Supply Network (DDSN) is to profitably respond to demand across the full network of suppliers, employees and customers. It must also accurately sense, interpret and characterize demand and consumer needs across points of sale and consumption and respond to critical real-time events, such as stockouts.
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Teradata Magazine | Case Study: Coca-Cola Japan |
by Karen D. Schwartz
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[1Q 2004] It's 3 p.m. on a typical workday in Japan-the perfect time for an afternoon break. You walk down the hall to a large vending machine standing ready to dispense a variety of hot and cold beverages. You make a selection from nearly 30 available products, and soon you're back to work, beverage in hand. You never stop to think that the machine stocks your favorite beverage, dispenses your selection-the newest health drink-without fail and gives you the correct change automatically. That's just to be expected, right?
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Teradata Magazine | Exclusive Report - Get more bang for your EDW buck |
PDF 524KB
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[2Q 2004] The switch has been thrown, and the enterprise data warehouse (EDW) is up and running. The implementation plan has been finalized, and the data warehouse infrastructure-hardware, software and tools-is in place, complete with cleansed source data. It's time to rock 'n' roll. So begins the EDW's first day on the job. The challenge now is not only to deliver the anticipated business results, but also to grow the environment to support more
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