Bank of New Zealand

The Bank of New Zealand is one of Australia's largest banks. The bank has received one silver NEXUS award and one bronze NEXUS Award for Data Mining and Analytics at the annual New Zealand Direct Marketing Awards.

The common denominator between the award-winning entries and the bank's other sophisticated campaigns is Tailored Opportunities (TOPs) — an analytical system built with Teradata solutions that analyzes the behaviors, transactions and interactions of the Bank of New Zealand's retail and premium customer base, and generates leads so that personal bankers can proactively contact their customers with relevant offers and assistance.