Meijer

Meijer, a family-owned chain of 177 superstores in Michigan, Ohio, Indiana, Illinois and Kentucky, has deployed new marketing tools that optimize delivery of individualized promotional offers to customers at the checkout: Teradata Offer Optimizer and Teradata Customer Relationship Management (CRM) solutions.

"Meijer wants to continuously improve its relationship with our customers, and we increasingly look for technology to help with that process," says Meijer's Director of Retail Systems Elmer Robinson. This Teradata solution "greatly enhances our ability to manage the promotional offers that we extend to shoppers at the checkout and, potentially, at other touchpoints in the future."

Meijer's end-to-end Teradata solution will reduce costs, increase revenue and margins, and improve customers' shopping experiences.