Grupo Cortefiel

Grupo Cortefiel, based in Spain, is a leader in fashion retail for men and women with more than 1,100 stores and more than 8,000 employees worldwide and an aggressive expansion plan.

Grupo Cortefiel turned to Teradata Customer Relationship Management (CRM) to analyze and manage customer communications for their lingerie brand in order to grow membership in its new customer loyalty club ("Club WOW"). The system uses sophisticated customer-event triggers to launch timely, individualized promotions, including discounts, rebates and exclusive offers. Just four months after the launch of Club WOW in Seville and Murcia, their number of subscribing customers tripled. "Teradata CRM is a real strategic tool for our business, not only in terms of profitability but also in terms of image, service and customer satisfaction," says Belén Valiente, Club WOW Director.