Philadelphia Park Casino

Philadelphia Park Casino is a leading player in the relatively new, yet ultracompetitive Pennsylvania casino market.

Philadelphia Park Casino will deploy Compudigm's Gaming POWER solution and seePOWER data visualization technology, powered by the Teradata Warehouse. "With more casinos opening soon in Pennsylvania, the competition for customers will be very intense, so we need to capture market share quickly," says Darlene Monzo, Vice President of Marketing, Philadelphia Park Casino. "The combination of Compudigm and Teradata technologies gives us the ability to understand customers and how they interact with our gaming floor so we can effectively market our casino to attract new customers and then keep them coming back." The combined strengths of these technologies will help Philadelphia Park Casino to optimize the slot floor, analyze customer behavior, develop marketing strategies and understand profitability.