Master data management is about defining shared business facts that, in turn, define business entities, such as customer, product, and financials.

But beyond this simple definition, what is MDM in terms of its technical components and best practices? Why should business and IT professionals care about MDM? And why is it imperative now?

This TDWI Best Practices Report takes an in-depth look at these questions… and provides insightful answers, drawing upon the results of an Internet-based survey co-sponsored by TDWI and Teradata. The report shares fascinating results as well as recommendations and a brief review of Teradata MDM.

Designed for technical executives, the report describes a range of technology best practices for management master data and its system of record, plus organizational best practices that are key to success, like data governance, stewardship, and architecture. Download this report for a look at the intriguing survey results, a fresh perspective of MDM, and MDM best practices.