Anschutz Entertainment Group

Anschutz Entertainment Group (AEG) is one of the top sporting, entertainment and hospitality companies in the world. AEG has deployed a series of visual business intelligence and data warehouse solutions enabled by Compudigm International and Teradata.

"We selected Compudigm and Teradata to consolidate our customer information and provide a toolset to improve our analytical capabilities," said Bret Leece, vice president of Strategic Marketing Services at AEG.

The Teradata Warehouse will provide AEG with insight into customer behavior, venue performance and marketing spending while enabling more efficient and effective cross-selling. This will help AEG centralize all customer and marketing data, provide visual business intelligence tools for more effective analysis and marketing, and support the accelerated business growth that AEG anticipates.