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DnB NOR
DnB NOR, Norway's largest financial services group, relies on an Enterprise Data Warehouse from Teradata for a single integrated view, providing consistency and accuracy throughout management's multiple views of its business. By leveraging information across a broad spectrum of business dimensions, including customer services, marketing, operations and profitability data, DnB NOR is offering personalized services and products to its more than 2 million customers.
DnB NOR has extended the capacity and business value of its Teradata Warehouse by implementing Teradata Value Analyzer (TVA). TVA is advanced analytical software that provides detailed enterprise profitability reporting and analysis for enhanced value-based decision-making. According to Jannicke Flesland, Assistant General Manager of Financial Reporting at DnB NOR, TVA is improving the bank's ongoing customer relationship initiatives and guiding management decisions to maximize customer value.
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0:43 minutes
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Learn how the function and flexibility of a Teradata CRM solution helped DnB NOR develop a successful one-to-one marketing program.
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